3 Most Important Skills in Sales Prospecting

The three most important skills to succeed in sales prospecting revealed.
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00:00 Intro to 3 Most Important Skills Sales Prospecting
00:45 Identifying Pains
04:08 Finding Potential Companies To Work With
07:04 Copywriting

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The Three Most Important Skills In Sales Prospecting
If you’re starting your sales career as a sales or business development representative, one of the most important activities you’ll be doing regularly is sales prospecting. That’s the lead generation process of turning a total stranger into a paying customer.

Identifying Prospects Pains
The first step to lead generation is to identify your prospect’s pains. This applies whether you’re cold calling, leveraging LinkedIn, or cold emailing. You have first to understand what challenges your sales prospect is facing to position your product or service as the solution to their pains. In B2B sales, this is very important because high-level decision-makers will not take a meeting with you unless you demonstrate value by first empathizing with them.

How To Find Potential Companies To Work With
The next step of b2b sales prospecting is to find companies you’d like to work with. During this lead generation process, you’ll have to build a list of companies that fit your ideal customer profile. This sales strategy is very intensive when it comes to research.

Copywriting for Sales Prospecting
Once you’ve built your list of sales prospects, you’ll have to do some form of copywriting using cold email or LinkedIn to generate meetings with your dream clients. Make sure the language is simple, clear, and demonstrates value.

Patrick Dang is an international sales trainer who started his career at Oracle in Silicon Valley and quickly became one of the top performers in North America in just one year.

After gaining experience in both the enterprise and startup world, Patrick began sharing his knowledge of modern sales students worldwide.

Since then, Patrick has trained over 70,000 students across 150 countries on topics on how to start a career in sales, business development, lead generation, cold email, LinkedIn, cold calling, and sales skills.

Patrick’s vision is to inspire others to pursue their dreams and provide the knowledge and tools to make those dreams a reality.

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#sales #salesprospecting #leadgeneration

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