Discover the three secrets to succeed in B2B Sales.
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00:00 Intro to 3 Secrets To B2B Sales Success
00:55 Focus on Building Rapport
04:33 Show You Care
07:08 Control the Timeline
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Intro to 3 Secrets To B2B Sales Success
B2B sales is a game of slight advantage. No matter what product or service you’re selling, whoever is perceived as just a little better ends up winning the deal.
Focus on Building Rapport
The first step in the B2B sales process is to build rapport with your prospect. Whether you’re doing field sales or B2B inside sales, you need to make sure the prospect likes and trusts you before pitching your products and services. You can do this through physical appearance, tonality, and the words you say.
Show You Care
The next sales strategy to succeed in B2B sales is to show you care. People can feel your intention when you’re speaking with them. If you sound fake and feel like you’re only looking to take rather than give, people are unlikely to purchase from you. To show you care, you can practice active listening techniques such as asking questions, adding verbal cures, and summarizing what someone has told you.
Control the Timeline
The next B2B sales strategy we have for you is to control the timeline. If you want to make sure deals close on time, incentivize the prospect to close by a specific date with discounts and bonuses. Using these three strategies, you’ll be more successful at B2B sales prospecting and closing deals. These strategies will work whether you’re in sales development, business development, or an account executive.
Patrick Dang is an international sales trainer who started his career at Oracle in Silicon Valley and quickly became one of the top performers in North America in just one year.
After gaining experience in both the enterprise and startup world, Patrick began sharing his knowledge of modern sales students worldwide.
Since then, Patrick has trained over 70,000 students across 150 countries on topics on how to start a career in sales, business development, lead generation, cold email, LinkedIn, cold calling, and sales skills.
Patrick’s vision is to inspire others to pursue their dreams and provide the knowledge and tools to make those dreams a reality.
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