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0:00 Intro to Best Cold Call Opening Lines
00:26 Cold Call Opening Line
02:23 Setting Expectations
06:48 Identify Pains and Qualify Prospects
08:41 Uncover Desired Result
10:30 Close & Set Up The Next Meeting
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Cold Call Opening Line
If you want to become better and cold calling and craft the perfect cold calling script, the first step is to focus on your first line. The cold call strategy I recommend is to ask for help. For example, you can start your cold call with, “Hey John, I’m a little lost. Do you mind if I take a second to tell you why I’m calling?” This cold call strategy works in several industries from smma, tech, and more.
The next step of your cold call script is to set the expectations for the call. In my cold call example, I’ll show you step-by-step how to set the expectations for your cold call to disarm the prospect and build rapport. When you set the right expectations on your cold call, the prospect is less likely to hang up.
Identify Pains and Qualify Prospects
After setting expectations in your cold call script, you’ll then transition into asking questions. This may be one of the best cold call secrets. In a B2B sales environment, you’ll want to ask the right questions that uncover the prospects’ pain.
As you start uncovering the prospects’ pain during your cold call, you’ll want to ask more questions and dive deeper into the customer’s pain. What do they want to accomplish, why didn’t it work, and what are their biggest challenges. These are some of the questions you’ll want to ask.
Uncover Desired Result
As you dive deep into the prospects’ pain during your cold call, the next part of your cold call strategy is to understand their result. In a perfect world, what does your prospect wish they can accomplish, and how can you position your product or service as the solution during that cold call.
Close & Set Up The Next Meeting
Finally, you’ll want to close out the meeting. During a cold call, it’s unlikely to make a sale on the first call because the prospect does not trust you enough, and you’ll have to move them to the next part of your sales cycle, which may be a demo or presentation. Closeout your cold call by scheduling the next meeting and clarify what the prospect can expect on that next call.
Patrick Dang is an international sales trainer who started his career at Oracle in Silicon Valley and quickly became on the top performers in North America in just one year.
After gaining experience in both the enterprise and startup world, Patrick began sharing his knowledge of modern sales students worldwide.
Since then, Patrick has trained over 70,000 students across 150 countries on topics on how to start a career in sales, business development, lead generation, cold email, LinkedIn, cold calling, and sales skills.
Patrick’s vision is to inspire others to pursue their dreams and provide the knowledge and tools to make those dreams a reality.
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