How To Price Your Products and Services – Best Value Selling Pricing Strategy

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00:00 How To Price Your Products and Services – Best Value Selling Pricing Strategy
00:36 Where Does Pricing and Value Come From
02:18 How to Price Based on Value for Business
05:28 Pricing Sophistication

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Where Does Pricing and Value Come From

The value of a product or service is determined by the willingness for another person to pay for it. Whether we’re talking about art, software, or even Pokemon cards, as long as someone is willing to pay the price, that’s its value. It doesn’t matter how much the product or service costs to create. It’s most important to see its present-day value for real-time pricing.

How to Price Based on Value for Business

When deciding on your pricing strategy to sell your product or service, mostly if you’re selling software, technology, or SaaS (Software-as-a-Service), it’s essential to look at what value your product or service is bringing for your customer. People don’t necessarily care how much it cost you to create or deliver your products and services. They care about what value you provide and if they see that value as worth the price you’re charging. When you’re working on a pricing strategy, think about how much money you’re helping your client generate or how much time you’re saving them.

Patrick Dang is an international sales trainer who started his career at Oracle in Silicon Valley and quickly became one of the top performers in North America in just one year.

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