You are behind time if you don’t know about social media influencer marketing because it is one of the biggest and most influential means of marketing to hit the scene in a long time. Before now, with traditional marketing, audiences were not able to be reached in an organic and personified way, which is the bedrock of influencer marketing. Also, statistics show that consumers are more likely to be influenced to purchase after they must have viewed the influencer’s posts as compared to traditional marketing advertisements.
Now, Let’s Take A Look At Traditional Marketing Versus Influencer Marketing
– Authenticity and Trustworthiness: This is a major contributor to the success of influencer marketing. Followers trust their idol’s recommendations and opinions, and these idol’s words are taken seriously. Business owners are likely to respond more positively to their suggestions as against what we have in the traditional marketing ads and pop-ups.
– Budget-friendliness & High ROI: It is proven and tested that influencer marketing is budget-friendly and also comes with a very high ROI according to the stats and numbers. This is another pattern of analysis that cannot be overlooked when comparing these two subjects of marketing. The reason being that you do not have to spend a lot of your budget to get extremely incredible results.
– Versatility & Flexibility: What this means is that you have a say and can play around the benefits of your influencer’s creativity. This owes to how different influencers have different ways of influencing various social media platforms. This scenario was almost impossible with decades ago before the burst of the dot com era.
By now, you must be able to differentiate between traditional and influencer marketing. We hope this information can guide your choice after that. Check out more upcoming episodes in this influencer marketing video series to learn more. Thank you for watching and see you next time!