Sales Objections – How Much Is It

Learn step-by-step how to handle the sales objection when clients say, “How Much Is It?”
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00:00 Intro to Sales Objections
00:29 When To Share Your Pricing
01:57 If Prospect Asks For Pricing In the Beginning
04:18 Sharing Your Price

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Intro to Sales Objections
When a client asks you, “How much is it” what would be your first response. Most salespeople will make the mistake of giving price too early, which can cost them the deal. So in this video, we’re going to go through the step-by-step methodology to handle the objection “how much is it?”

When To Share Your Pricing
The best time to share your pricing with your sales prospect during a sales meeting is towards the end of the meeting. This is because you want first to qualify them to see if they are even a good fit to purchase your product or service. You’ll also want to uncover their budget so you can make sure you price your offer according to what best fits their needs.

If Prospect Asks For Pricing In the Beginning
If a prospect is pushing to get pricing early on in a sales meeting, your job is to explain that you can not give them pricing until you understand their pains. It’s similar to going to a doctor when you have a problem. A doctor does not prescribe you any medicine until they clearly understand your problem. Selling is the same. You can not offer a solution if you don’t know what the problem is.

Sharing Your Price
When you do share pricing after you’ve uncovered pain and you’ve also qualified your prospect, and you know they can buy, you’ll want to anchor your price 20% to 30% of what you want so you have negotiating room.

Patrick Dang is an international sales trainer who started his career at Oracle in Silicon Valley and quickly became on the top performers in North America in just one year.

After gaining experience in both the enterprise and startup world, Patrick began sharing his knowledge of modern sales students worldwide.

Since then, Patrick has trained over 70,000 students across 150 countries on topics on how to start a career in sales, business development, lead generation, cold email, LinkedIn, cold calling, and sales skills.

Patrick’s vision is to inspire others to pursue their dreams and provide the knowledge and tools to make those dreams a reality.

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