Top Lead Generation Mistakes & How To Fix Them (Cold Email & LinkedIn)

Learn the top three lead generation and sales prospecting mistakes most salespeople make and how to fix them for LinkedIn and Cold Email. 📚Sign up for our free sales training on how to sell anything to anyone:

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Time Stamps
0:00 – Three Common Lead Generation Mistakes Intro
1:27 – Mistake #1 Going Too Broad
3:01 – Mistake #2 Talking Too Much About Yourself
4:28 – Mistake #3 Having a Vague Call-To-Action

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After teaching sales and lead generation for a few years now, I found there are three common mistakes people make over and over.

These mistakes are so critical that unless the person figures out how to correct them, they’ll never get any results when it comes to generating meetings with their dream clients.

I see these mistakes in all types of B2B sales, whether you’re in business development, sales development, account executive, account manager, freelancer, or entrepreneur.

It’s not enough to find a random cold email or LinkedIn message template you find online and copy & paste it to your prospects.

I know it sounds basic, but understanding the fundamentals is the difference between zero responses and having your calendar booked with meetings.

Mistake #1) Going Too Broad – When you’re sending out your cold email or LinkedIn outreach, it can be tempting to list all the different services you offer. The problem is going too broad when it comes to B2B lead generation makes it too difficult for the prospect to understand what value you provide. This is the surest way to make sure your message goes straight into the trash or spam. Instead, follow your ideal customer on a deep level and focus on identifying and solving one specific pain point.

Mistake #2) Talking Too Much About Yourself – It’s easy to get caught up thinking your product is so great, and everyone should be buying from you. But in sales and lead generation, nobody wants to hear you talk about yourself. Instead, they want to hear if you can solve their problems. Can you save people time, money, or open new opportunities for them?

Mistake #3) Vague Call-To-Action – In your cold email or LinkedIn message, you’ll typically have a call-to-action at the end asking for an appointment. Make sure this CTA is crystal clear and lets the prospect know exactly what next step to take.

Patrick Dang is an international sales trainer who started his career at Oracle in Silicon Valley and quickly became on the top performers in North America in just one year.

After gaining experience in both the enterprise and startup world, Patrick began sharing his knowledge of modern sales students worldwide.

Since then, Patrick has trained over 70,000 students across 150 countries on topics on how to start a career in sales, business development, lead generation, cold email, LinkedIn, cold calling, and sales skills.

Patrick’s vision is to inspire others to pursue their dreams and provide the knowledge and tools to make those dreams a reality.

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