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00:00 Intro to What is a Cold Email
00:17 Cold Email Definition
03:20 Does Cold Email Still Work?
04:30 Why Would Decision Makers Respond to Cold Emails?
08:46 Cold Email VS. Cold Calling
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Intro to What is a Cold Email
Cold email is one of the most powerful ways to generate meetings with your dream customers. It’s cost-effective, and you can get results with just a few simple steps.
Cold Email Definition
The definition of a cold email is sending an email to a person without prior contact with intentions to start a business relationship. You’re not trying to sell anything immediately through a cold email but instead looking to build a business relationship.
Does Cold Email Still Work?
With cold email marketing, it’s essential to understand the stats. There are roughly 3 billion users of email worldwide, and many adults check their email as soon as they wake up. This makes cold email one of the most effective ways to ensure your message is seen.
Why Would Decision Makers Respond to Cold Emails?
High-level decision-makers, executives, and entrepreneurs are always looking for ways to save money, save time, and grow their businesses. If you can demonstrate your value during sales prospecting and your cold email script, then they are more than happy to take a meeting with you.
Cold Email VS. Cold Calling
When it comes to lead generation, you have to look at what’s working best in your industry. If B2B sales prospecting in your industry relies on cold calling, then you’ll want to cold call. But if you find cold email working, then try cold emailing.
Patrick Dang is an international sales trainer who started his career at Oracle in Silicon Valley and quickly became one of the top performers in North America in just one year.
After gaining experience in both the enterprise and startup world, Patrick began sharing his knowledge of modern sales students worldwide.
Since then, Patrick has trained over 70,000 students across 150 countries on topics on how to start a career in sales, business development, lead generation, cold email, LinkedIn, cold calling, and sales skills.
Patrick’s vision is to inspire others to pursue their dreams and provide the knowledge and tools to make those dreams a reality.
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