What is Cold Email Marketing

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00:00 Intro to What is Cold Email Marketing
00:29 What Is Cold Email Marketing
02:20 Defining Your Cold Email Marketing Goal
03:56 Building Your Hit List
05:40 Ingredients of a Cold Email

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What Is Cold Email Marketing
The definition of a cold email is an email sent to someone without prior permission or contact. This person may have no idea who you are or what you want to sell, but your goal is to start a business relationship with intentions to sell in the future. To successfully do cold email marketing, you’ll need a cold email script, cold email template, and a cold email follow up strategy.

Cold email marketing is one of the most effective lead generation forms you can use for B2B sales prospecting. You can use cold email to cold email new clients. And if you’re starting your career in sales as a sales development rep or business development rep, you’ll be sending a lot of cold emails to book meetings and close deals.

Defining Your Cold Email Marketing Goal
To get a high response rate on your cold email marketing, you’ll need first to define your goal. What is it you’re trying to accomplish with cold email. Are you trying to generate b2b sales, business development, or get some type PR?

Ingredients of a Cold Email
A successful cold email is broken into three main parts: the cold email subject line, cold email body, and the cold email CTA (call-to-action).

Patrick Dang is an international sales trainer who started his career at Oracle in Silicon Valley and quickly became one of the top performers in North America in just one year.

After gaining experience in both the enterprise and startup world, Patrick began sharing his knowledge of modern sales students worldwide.

Since then, Patrick has trained over 70,000 students across 150 countries on topics on how to start a career in sales, business development, lead generation, cold email, LinkedIn, cold calling, and sales skills.

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